About Your Email Signature
Most people online have probably received countless emails with signature files. A signature file is the set of lines at the end of the email that adds extra information. Some signature files include the name, title, and company name of the author. Others are personalized with the sender’s favorite quote. Whatever your desire, you can design a signature file that befits you and benefits your business.
A signature file is an easy way to market your business. Setting up your signature file with your web site address informs your email recipients about your site. This easy signature setup is also popular because it markets your site and its products without incurring any extra cost.
Take time to develop a good signature file if you are using it for advertising. Do not forget to put some web site information and contact information in your signature file. Add some eye-catching text that makes the person who receives the email interested in your site or product. For example, if you are marketing a site that offers a money-making opportunity, add a line about the money that the reader could be making now.
A signature file can also include a text picture. Pictures are generally useful for capturing the attention of the reader, but use caution so that the picture does not get in the way of the message.
Do not forget to place a direct link to the product you are promoting. This seems obvious, but often people make the mistake of providing a web site address in their signature file without taking the time to link to a specific product.
Used wisely, signature files can be an effective way to enhance your business. They can be used with any email program. If you have not set one up yet, there is no time like the present!
Sources
http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/836241