Wallet Relief Blog

Traffic on the freeway is bad.  Traffic on the Internet is good.  With over 60 million web sites on the Net, you need a solid strategy for steering customers to your home business web site.

Search Engines

Search engines are the yellow pages for a home business web site.  Over 80% of Internet surfers use search engines to find information on the web.  To get the most traffic to your site, list with the big search engine players Yahoo, Google, and MSN.  Smaller search engines also get results from the big three so you’ll be covered in case customers visit less popular engines.

Looking Good

Your home business web site can be simple or complex but it must be functional and attractive.  Make sure your site does what it is supposed to do - provide customers with concise, useful information about your product or service.  Be wary of making things too complicated.  The site should be easy to navigate or customers will look elsewhere.

Your home business web site should also look professional, not cheap.  If you aren’t design savvy, spend money on a good web designer.  The investment will pay off by attracting more people to your web page.

On-line Ads

The Internet has many sites where you can list your home business web site for free.  To guarantee the greatest exposure, place your ad on several (20 or more) sites and repeat the process every month.

Banner advertisements can be as effective as TV spots in increasing customer awareness of your business.  A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service.  Try participating in a banner exchange program such as LinkExchange that connects your home business web site to other company sites that have similar customer bases.

Affiliate programs offer an excellent opportunity to promote your home business web site.  Affiliate businesses post links to your web page on their sites.  You pay them a commission or set fee based on the amount of traffic sent to your web site.  Pay arrangements vary and can be based on the number of people who visit your site or the number of customers who purchase your product.

Bloggin’ It

Bloggers are the hot new information medium.  Getting them to write about your home business web site is an excellent way to gain exposure to potential customers. 

Technorati Blog Directory provides a listing of blogs by industry.  Do your research here to determine which blogs might be interested in writing about your business.  Send a short, personal email to a few blog writers describing your web site and asking the blogger to write about it.  Offer the writer something in return, for example, free product or a link back to his blog on your web site.

Off-line Ads

Cruising Down the Highway

Your car is a moving billboard for a home business web site.  Window decals and bumper stickers are inexpensive ways to get the word out about your web site.  Spend a few extra dollars for a personalized license plate with your web address.

Old Media Standby

Regardless of what the bloggers say, people still read the printed page.  Run ads in the classifieds of large and small papers, trade magazines, and free weeklies.  Your choice of print media will depend on the product or service offered and whether you do business locally or nationwide.

Sources

Gaebler Ventures, “Advertising on the Web” (gaebler.com)
Data Synthesis, “Internet Solutions for Today” (ictks.com)
“Top Ten Ways to Promote your Website” (agora-business-center.com)
“Using Blog PR to Promote Your Site” (sitepronews.com)

Many of my readers may already own a health-related blog or may be contemplating starting a website related to diet, weight loss, or nutrition information.  After all, diet and nutrition are always popular topics, and many home businesses or work at home on the internet situations promote or advertise products having to do with weight loss or nutritional supplements. A new service has become available that provides original private label rights articles in this diet and nutrition niche on a monthly basis at an affordable price.  The articles are perfect for blog publishing or other web content uses, and the overall project is overseen by a physician concerned with quality content.  If this niche interests you, don’t miss checking it out early before the competition catches on.  Just go to http://www.diet-nutrition-article-niche.com/ for more info on these private label rights articles for the diet & nutrition niche. 

When looking for quality articles for your content based website, where do you go? You want to be sure that you are getting the very best of what could be available, as you want to stay on top of the marketplace. The last thing you want is an article that is on 700 other sites. It will not keep people coming to your site if they believe you do not care enough to give the best information or you are just satisfied with being in the middle of the pack when it comes to content-based web sites. This is where the efforts of the Cannon Media Group can be of benefit.

Their programs are for people that take their sites seriously, and do not want mediocre content smeared all over their pages. Their goal is to have a successful site for years to come and will settle for nothing less. This is a program that has the most content and keyword-rich articles available on the market today. This is an excellent opportunity for you to find the best articles for a mere 67 cents per article, articles that can lead to multiple hits on your site, which will in turn generate profit. This program has been very successful in making others very successful as the content received by the member can be used without compromise or adjustments. This is a very quick way to put you on top of the field of competitors if you are willing and have the drive.

The answer for web site promotion and Internet marketing is clearly content-based, and this is the site that will see you through all of this. Having this type of information available for you to use is the biggest way for you to gain page ranking, and popularity. This also increases search results for your site and is an imperative tool in the process of the growth of the site. The articles that you can get from this site have valuable keyword-rich content that allows for you to be a sole provider of the information that someone may seek. Press releases, blogs, e-mail, distribution, and quality content based material is what you will be finding in this site. These are all imperative to the success of your new business, or just a refresh of the site you already own and are running. If you want quality work at a fraction of the cost that you would normally spend, this is the place to look at. It will give you what you want for your site and will ensure you have an edge over the competition when it comes to quality content for your site. You can visit the offers available through the Cannon Media Group by clicking on the links in the right sidebar for “VIP club” or for “Website Content Solutions.”

If you are not yet familiar with blogs or have not yet started one yourself, you should consider starting one as an additional dimension to the web presence of your business. Here we will review blog basics, and you can decide for yourself if it may or may not be useful in your web pages.

The term blog is short for weblog, and it was never originally thought of as a commercial or professional site. It is of a more personal nature, for comment or web site material, and that quality (along with current ease of use) is what attracts so many people to start one. Generally the most recent information on a blog is kept at the top of the page, as blogs are dated log formats. Often they will have commentary on other sites or links directing you to them. Many times the site is dictated by group links and the log is updated frequently. The very first weblog seems to have started back in 1993–it was the Mosaic. This was generally a compiling of links that were kind of disregarded. It took until 1998 for there to be a mere handful of these so called blogs in existence. The bloggers all knew each other and were swapping the links between each other.

By the year 1999 this term blog was starting to pick up in popularity, and as a result became an online cultural phenomenon. Once it became free to the public, it really took off and was a pastime that was enjoyed by many. Web logs were hand coded by developers on the web before the software became available. The use of html was the main coding for this program, and the web designers at the time were pretty much the only ones that knew it. Now that this new software is available to the general public, anyone is capable of making a blog. The moment blogger was released in 1999 it became a huge success with the public. Now people are not restricted with regard to what kind of weblog they can make. Fast-forward to the year 2000 and people are making as many as 300-350 new blogs daily. There is actually a directory for all these blogs, and it contains as many as 5,500 entries. This is now a craze with over 750,000 blog users; this was not merely a passing trend obviously.

There are multiple tools these days for people that are truly interested in blogging. This software can be found online and has become extremely popular. This particular blog was started with Google’s blogger, but for those with a modicum of computer skills, WordPress is very good option to consider. If you would like to get a blog up and running for a home business or work at home website, consider asking for help from the Cannon Media Group, who can assist you not only with setting up a blog but also with providing original and interesting articles or texts that you can easily, quickly and creatively use for the enjoyment of your readers and customers. You can read about all their offers by clicking on this Niche Articles and Blog Help link.

Also, don’t forget the “alert” in the last blog entry about Derek Gehl’s Blogging for Dollars package being given away FREE with the purchase of his Insider Secrets course (for the first 500 customers who purchase), along with other bonuses. This offer is not likely to last long - his products are substantial and authoritative, and can guide you step-by-step through website construction as well as blog use and marketing. You can go straight to his product description and sale offer with this link:
Insider Secrets and Blogging for Dollars Offer.

I don’t usually create blog posts dealing with “special offers,” but I came across one such time-sensitive special offer today that might save my readers some real money, so here it goes. If you’ve ever considered purchasing Derek Gehl’s highly regarded (and recently updated) 2006 “Insider Secrets” course, NOW is the time to do it.

Derek has just put together a special combo package (for the first 500 customers) for the discounted price of $197.00 that throws in at no extra cost his “Blogging for Dollars” course that normally sells for $139.95, as well as other bonuses. Of course, Derek is a great salesman who would probably love to move his great products, but I’ve never seen him throw in the “Blogging for Dollars” package for free, and I don’t think there will ever be a better value combo offer for these courses. Now his courses are probably not going to go away, so there is no great pressure here, but I just wanted to alert you to this deal so you can get the most out of your hard-earned dollars!

If you think you might be ready to make a fairly small investment to get your own copy of one of the most serious Internet marketing courses out there, with all the bonuses, read about all the details here:

The Insiders Secrets to Marketing Your Business on the Internet

P.S. Yes, he does include a guarantee, which you can find through the link above.

If you are not yet familiar with blogs or have not yet started one yourself, you should consider starting one as an additional dimension to the online presence of your business. Here we will review the basics about blogs, and you can decide for yourself if a blog may or may not be useful in your web pages.

The term blog stands for weblog, and it was never originally thought of as a commercial or professional site. It has a more personal quality, and is for commentary or web site material. That quality (along with current ease of use) is what attracts so many people to start one. Generally the most recent information on a blog is kept at the top of the page, as blogs are dated log formats. Often they will have commentary on other sites or links directing you to them. Many times the site is influenced by group links and the log is updated frequently. The very first weblog seems to have started back in 1993. It was the Mosaic. This was generally a compiling of links that were kind of disregarded. It took until 1998 for there to be a mere handful of these so called blogs in existence. The bloggers all knew each other and were swapping the links between each other.

By the year 1999 this term blog was starting to gain popularity, and as a result became an online cultural phenomenon. Once it became free to the public, it really took off and was a pastime that was enjoyed by many. Web logs were coded by developers on the web before the software became available. The use of html was the main coding for this program, and the web designers at the time were pretty much the only ones that knew it. Now that this new software is available to the general public, anyone is capable of making a blog. The moment Google’s blogger was released in 1999 it became a huge success with the public. Now people are not restricted with regard to what kind of weblog they can make. In the year 2000 people were making as many as 300-350 new blogs daily. There is actually a directory for all these blogs, and it contains as many as 5,500 entries. This is now a craze with over 750,000 blog users; this was not merely a passing trend obviously.

There are multiple tools these days for people that are truly interested in blogging. This software can be found online and has become extremely popular. An easy way to start is to use Google’s blogger, but for those who know a little about computers and the web, WordPress is very good option to consider. If you would like to start a blog for a home business or work at home website, consider asking for help from the Cannon Media Group, who can assist you not only with setting up a blog but also with providing original and interesting articles or texts that you can easily, quickly and creatively use for the enjoyment of your readers and customers. You can read about some of their offers by clicking on the link in the right sidebar entitled “Website Content Solutions.”

Everyone who has a weblog is familiar with the option of hosting some ads, usually Google Adsense, on a blog. The idea is to receive some advertising revenue everytime someone clicks on an ad. These types of ads, however, get mixed reviews. Some bloggers say they earn a fair amount of income with these ads, but others report little. As they are free to try and easy to set up, there is no risk, but the success of this approach will obviously depend on surfers finding your blog, and on getting enough traffic to your blog.

Blogs tend to be rich in content, which the search engines prefer, so they are a natural vehicle to increase traffic over time. That is, if you update regularly with useful content (especially if it is keyword rich), not only will visitors come back more often, but so will the search engine spiders. The search engine visits your blog page more frequently if you update consistently, especially on a daily basis. These visits will ultimately move your blog higher and higher on the SERPs (Search Engine Results Page), which will eventually translate into more traffic, more clicks, and more revenue.

It also helps if your blog serves a niche market, as it will have less competition, and your traffic will be “targetted traffic.” If you can stick to one topic or topical area, your blog will have a higher density of related keywords, which will make it easier for people searching for that topic to find you. Do not try to saturate your blog with keywords, but use them whenever you can do so effectively.

After you have established the blog and are in the habit of updating it regularly, consider joining some affiliate programs, which can work as well on blogs as on web sites. Affiliate with companies that sell products related to your site or blog. When people click on the link in your blog (or the ad to the side) and purchase a product, you make some income. Again this usually does not cost you anything to try, but note that most advertising works better with “targetted traffic.” If you are passionate about your topic, and also in your endorsement of a product, then affiliate programs can make money for you.