Wallet Relief Blog

Just a quick link for today that I think you all will enjoy.  The guys at Nitro Marketing are launching a fascinating new product they created from a private $10k consultation they received from Mark Joyner.

I just saw a great 20 minute online video clip from the “eXtreme Business Makeover” course that they made available here:

http://www.extremebizmakeover.com/g.o/zivanetf

I am sure you know Mark Joyner’s books (available at Amazon.com) on Internet marketing, and have heard of some of his great successes.  It’s fun edutainment to see him in action on this video. 

Watch the clip and see how much you’ll learn in 20 minutes.

I did … (and I’m glad I did it!).

There are three important things to consider when using the Internet for to gain an advantage or edge for a small business. All three will help to increase the fair market value of your company. A web site is a great source of advertising and distribution for a small business. The name of the game is cash flow and one needs to know how to generate this in the virtual world. How will the World Wide Web help out your small or home business and gain you some cash flow?

Expand markets and increasing sales. The Internet gives the business owner a chance at a much broader market area. There are no more geographic restrictions to hold you back. Simply building a web site, however, will not automatically grant you more business. You will need to market to your targeted audience to gain more business. Once properly marketed, a web site is a very effective way to reach new and current customers, boostiing sales. The web provides the company with a 24 hour per day, 7 days per week brochure to be viewed at the client’s leisure. A professional looking web page is of the utmost importance. It is the client or potential client’s first view of who you are and what you do. You will want to utilize Search Engine Optimization (SEO) to increase the traffic onto your site and get better and higher ratings. This will make sure your web site is in the first few pages of search results. You can also hire a consultant to help you with marketing if you don’t know what you are doing.

Maximize your profitability. Using the Internet will also allow you to increase your profitability, not to mention streamline automation in your small business. It will be easy for your customers to order replacements parts, refer friends and family, and order new products in your stock faster. You will only be a click away from a sale. You will be able to use e-mail to show off new products and give your customers coupons. Be sure to have a spot on your web site that allows the customer or potential customer to fill in their name and e-mail address. This will allow you to send them promotions and newsletters regularly. The more they see and hear from you the better off you will be and the more you will make.

Increase customer retention and enhance customer relations. The Internet also provides a great amount of customer contact and support. Being readily available for immediate response to your clients makes them trust and respect you. They will want to do business with you again. Also the content that you provide for your customers will keep them coming back to hear the latest news and learn more. This is a great way to keep customers visiting until a new product is introduced. They will be more likely to buy from you again if they were able to read about the benefits and have faith you will be there for them when needed in the future.  © 2006 Wallet Relief

When you have a small or home-based business, or are basically just starting, there are several ways to start growing the business quickly. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce options exist that have been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.

Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates and logo creators, this could be the solution you have been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated confirmation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.

Another great service is provided by Ebay. The stores offer a very popular alternative and have a sliding fee scale to fit most businesses’ needs and budget. The basis service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of eBay service will provide more options for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust the targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the eBay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.  © 2006 Wallet Relief .com

So you have a new and eye-catching web site that you will be putting in circulation very soon? You will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction? You are not alone if you are unsure about this, but there are a few pointers to get you started, and to help you be successful at it at the same time.

Keeping in mind that you are going to need the public’s attention, in this media release it is important to remember the fact that news sells. What you need is very persuasive communication to get your point across. If editors find material that makes false promises or nonsense claims that are just not reasonable, they will trash the media release. Some of the most common are one of a kind, changing the face of the planet, or everyone wins. The entire premise is to act and think like a reporter to get the word out in that media format. If the release is not in a journalistic format, it will not be taken seriously.

A good measure would be to make the title around ten words, keep it short to grab attention. A brief summary of the information should be in the headline, and should be dynamic and bold. You are trying to reach the mass public; it should be as broad as a roadside sign or billboard. The best way to get a good review is to have the editor notice your release above all others, and this can be done in just a few words. Like all good journalists know, the most potent and important part of the release is always the opening paragraph. This can be referred to as the summary lead. It is always the most important facet of any release that you incorporate the common 5 w’s of journalism, not excluding the single and ever important h. Who, what, when, where, and the single how are the mainstay in quality information that everyone truly looks for when reading a release. It is imperative to include them.

Then is the beef of the information with the introduction and the closing statements surrounding this bulk. It is the introduction that leads the readers down the path of craving more on the subject and it must be powerful. This opening paragraph is what is known as the hook. This hook not only has to grab the audience’s attention but the press and the editor as well. Not always an easy task. The hook in every sense of the word is strictly fact and not a method to persuade the masses.

If you need assistance with writing press releases, or need other professional editorial help, consider the links noted in our last post.  I will repeat one of the links here for your convenience: Keyword Articles is a good starting point.

Clearly one of the best methods of promoting your web site or small Internet business is to use articles. This is a very simple way to disseminate information and best of all it is free to use. You do not need to be a pro or a professional writer to be able to place articles on your web site. Having articles that are directly related to the theme of the site will in turn give you an edge on the competition. By writing an article yourself and submitting it to an article directory or multiple directories, you then are feeding the community with great content for everyone to share.

There are literally hundreds of these directories of articles on the Internet, and being a member of multiple web societies will yield more and more reference materials from which you can benefit. When composing an article that you intend to place on one of these directories, it is very important to keep the required formatting in mind. There are some directories that wish for you to use no formatting; this is not a bad thing as in the end it will save you time not having to set up the formatting. Just make sure it is all done in a text document, and all will be fine. (If you are on a very tight budget but need an excellent word processing program, be sure try out the free, open-source www.OpenOffice.org suite.)

Sometimes the directory will require a keyword to accompany the article, and may or may not ask for a brief description of the article in a separate box. Along with all this information, it is a great idea for you to have a resource box at the bottom of the article. This is an excellent way for you to give information about yourself and the web site or sites you manage. This is an excellent method of self-promotion. The key here is to generate as much traffic to your web site as you can by efficiently using web content and articles that appeal to people. This is very effective when you find great articles that pertain to your site as a whole.

If someone reads an entire article that you have written, it is very likely that they will be willing to read more of your work. This can easily draw them to your site out of curiosity, and could generate a new sale. This new sale could then lead to a referral of someone else looking for the same product or service, and again draw a new customer. Word of mouth on the Internet is a very powerful tool indeed. So in closing, it is clear that these services known as article directories do have a purpose in generating more traffic to your intended target. That target is your web site.

If you are still reluctant to write an article yourself, or would like to save time by having someone else write a series of articles of high quality for you at a very reasonable cost, be sure to check out what Dustin Cannon’s group at Keyword Articles has to offer, or their package VIP “deal” at JustArticlesVIP.com The Wholesale Article Club.  If any of you are even more ambitious and want to develop your own article site FAST, you should know about this option at Article Magnet.   © 2006 Wallet Relief Blog – WalletRelief.com

You have already determined that your small or home business needs a web site to compete with the big boys and maintain an ongoing, good relationship with your customers. But once you have your web site up and running, you’ll need web site promotion ideas so that people know about your web site. After all, no one will visit your web site if they don’t know it exists.

The first of your web site promotion ideas is submitting your web site to all the major search engines. Search engine traffic is a major traffic supply to web sites and most webmasters will tell you that the vast majority of their traffic is coming from search engine clicks. Most of the major search engines have a specific page you can use to submit your site. Once it’s submitted, it will usually take a few days to a week before it starts showing up in keyword searches.

Other web site promotion ideas include advertising your web site on internet message boards and discussion forums centered on subjects related in some way to your business. For example, if you run a small business selling pet supplies, you could go to message boards and discussion forums frequented by pet lovers.

Other tried and true web site promotion ideas include affiliate and banner exchanges. You can contact other web sites involved with the same target market and ask to exchange banners on each others’ web sites, or you can sign up at a banner exchange portal that will automatically generate banners for other sites on your site and banners for your site on other participating sites. You can also sign up for FREE at TrafficSwarm for free traffic to your site.

For even more web site promotion ideas, there are many online resources dedicated solely to teaching people how best to create awareness of their web site through the internet at large and strategies for attracting more visitors to their web site. Start with these basic ideas and when you’re ready, explore for more!

Have you ever thought about becoming an author, or how to write an e-book? Or how you can use an ebook to promote your new business? Many people have no idea what an e-book even is, let alone know how to use one to advertise their business. The object of the so-called e-book–for a businessperson–is to somehow attract a good portion of the over one billion global Internet users.

There are countless things on the Internet that people are looking for on a daily basis, from medical advice to education to financial services. All this searching is reason enough for an information package to be put in place, to sell to others they are looking for. Any way you slice it, the hottest product on the Internet is information. After the initial cost is over with when setting up an e-book, you will have no further cost to get the word out as sending e-books is free. All income brought in will then be profit gained. E-books are not like a traditional textbook per se, as the primary core of a traditional printed book is words and if you are lucky a few simple charts and graphs. An e-book can indeed be much more productive in it’s presentations, allowing for streaming video and audio codes to be installed. This will heighten the overall effect of the book.

It would be a very good idea for you to use this sort of streaming video in an e-book, as this will allow for the best pitch on the sale of the product to reach a much broader demographic. Knowing about a product before you buy it seems to be a way of life these days. This would be a great way to demonstrate just how the product works and what the perks are. By chaining this video on an e-book to a contact email list, you then can go back later and do follow-ups on the people that have viewed the book and its video. One of the strongest assets of an e-book is the easy-to-use chapter previews. This is an extremely powerful tool in the marketing strategy. It will allow for simple needs to be addressed or the full-fledged read for the newbie. This will allow people to view small segments of the book, and then if need be or they desire they can download the rest at a cost. This is known as unlockable content. If people can be convinced that the service is valuable by reading some of the e-book, you can be sure that you have gained their attention.

There are several fine e-book software programs available on the web, and these can make the writing and the formatting process much simpler and quicker. One ebook software program is eBookGenerator, and another option is eBook Gold. For all you ebook authors, old and new, best of wishes!

Programs exist that track some basic but non-personal information about visitors to your site. The more traffic you generate the more money you will make. Thus, you want to make sure that you have all the tools you need to see if you are getting the traffic you want. There are several ways to track the traffic on your site and each has its own pros and cons. It will depend on what you need at the time and how much you are willing to invest. Some devices simply tell you how many people visit you and some have actual reports with fine details. You would want to use a more sophisticated tracking system if you want to know which search engines are bringing in the most traffic or from what websites or links people are coming. The simpler methods are used just to know how many people total have visited your site since it went live online. These will not offer any other type of information such as how many visits or hits per day or where they came from.

1. Counters: These are usually used by newbies. You will not see them on more professional sites. They will tell you and the visitor exactly how many people have visited your site.

2. Trackers: Tracking software will give you a detailed path your visitors take when they visit your site. This tells you way more than just a simple tracker and is not seen by the visitor. For free use of such software you might be required to put up a button or graphic. Many site owners will prefer to put their own tracking scripts onto their servers.

3. Use Your ISP Statistical Package: Your ISP provider keeps a log of every hit to your site. This will let you know where your traffic is coming from and at what pages they are looking. Make sure your hosting company offers access to your raw log files.

4. Web Traffic Analysis Software: this is a program that will take your raw log files and generate a report on your traffic. The quality will completely depend on what program you are using. There are some free ones that come with some hosting packages or there are the paid software packages that will generate high quality reports.

Your web traffic statistics are an extremely valuable tool for information about your web site. You will be able to make decisions on improving your site through the information they give you. They will let you know what web pages are the most popular and also the ones that are very rarely used. A tracker will tell you who is visiting your site. You will learn which web browsers to optimize your pages for and which search engines are most useful. They can even tell when you get errors or have bad links on your page. Analyzing your web traffic can help you determine what type of marketing strategies work for you and your site the best. You will then be able to change according to the most successful methods and boost your traffic and ultimately your sales and profits. © 2006 Wallet Relief

When looking for quality articles for your content based website, where do you go? You want to be sure that you are getting the very best of what could be available, as you want to stay on top of the marketplace. The last thing you want is an article that is on 700 other sites. It will not keep people coming to your site if they believe you do not care enough to give the best information or you are just satisfied with being in the middle of the pack when it comes to content-based web sites. This is where the efforts of the Cannon Media Group can be of benefit.

Their programs are for people that take their sites seriously, and do not want mediocre content smeared all over their pages. Their goal is to have a successful site for years to come and will settle for nothing less. This is a program that has the most content and keyword-rich articles available on the market today. This is an excellent opportunity for you to find the best articles for a mere 67 cents per article, articles that can lead to multiple hits on your site, which will in turn generate profit. This program has been very successful in making others very successful as the content received by the member can be used without compromise or adjustments. This is a very quick way to put you on top of the field of competitors if you are willing and have the drive.

The answer for web site promotion and Internet marketing is clearly content-based, and this is the site that will see you through all of this. Having this type of information available for you to use is the biggest way for you to gain page ranking, and popularity. This also increases search results for your site and is an imperative tool in the process of the growth of the site. The articles that you can get from this site have valuable keyword-rich content that allows for you to be a sole provider of the information that someone may seek. Press releases, blogs, e-mail, distribution, and quality content based material is what you will be finding in this site. These are all imperative to the success of your new business, or just a refresh of the site you already own and are running. If you want quality work at a fraction of the cost that you would normally spend, this is the place to look at. It will give you what you want for your site and will ensure you have an edge over the competition when it comes to quality content for your site. You can visit the offers available through the Cannon Media Group by clicking on the links in the right sidebar for “VIP club” or for “Website Content Solutions.”

Starting a business is never really easy, and the naysayers who bother “newbies” do not make it any easier. But starting up one’s own business has and can be done with effort and work. The neophyte business owner has to know what he or she wants and never waiver from the goal. Know what you are getting yourself into and do not think that success can come overnight. There are four keys to staying on track and reaching your goals.

Key 1: Gain Personal Focus

You should focus on whatever is your passion and tap into that energy. Define your intent, goal, and purpose for wanting to be in this business. This intent is the underlying emotional foundation to your business. Having an internal intent tells you what your main objective for yourself is and what it will do for your life. The external intent tells you what your business does to benefit others around you. It is highly likely that someone has already started a business like yours. It is your intent that makes the biggest difference. Everyone’s intent is different. By knowing your true focus you will inspire others rather than making them doubt you.

Key 2: An Instant Impact Message

Most people think to themselves when they see a product, “What will this do for me?” This question is answered in only 10 seconds (especially on the Web), so there is no time to waste. You impact message should immediately tell people how valuable your product is and make them want it. Creating this awesome message is quite easy and does not take long. Make sure that it clarifies your purpose and stays focused. Use this statement on all your business ventures. Put it on all your business cards, web sites, and any other place you can think of. The more people hear about and see your business, the more aware people will be about you.

Key 3: Figure out What Works

You do not need to spend rolls of money to figure out what method works best. Research what others in your area of business have used to succeed and see if this can apply to you as well. Check out what others have for article content and make sure you have better. Make sure that you are current with all your research and update regularly. Utilize the free tools out there first to gain more business before moving to more expensive modes.

Key 4: Conduct a Reality Check

As you begin your business you will uncover many hidden obstacles. Do not let this detour you from pressing forward. Make sure you are in the land of reality in both the positives and the negatives. Know how you have succeeded thus far and what could use improving. Know what your unavoidable and avoidable problems are so you can better work around them. © 2006 Wallet Relief Blog