Wallet Relief Blog

John Delavera is going live TODAY with his annual all-out holiday bonanza, and early birds get the best offer by far. If any of you don’t yet know who John Delavera is, it’s time to find out, as he has one of the best reputations in the business. So all webmasters, online marketers, internet business owners… head on over and check out Santa Deal Time 2008 now! Here’s the link:

http://getwise.info/about/SantaDeal

Season’s Greetings!

The turbo internet marketing event of 2008 is about to launch … the forces are warming up. Get in now on the direct announcement list so you don’t miss out - the sign-up form is here:

GetWise.info/about/TurboBigBang

John Delavera has just opened the gates of his famous annual “Santa Deal Time”, which is truly phenomenal this year.

You want to check it out early, since the price goes up daily for one week, and then he takes it down forever.

Time is money in this case, so check it out now:

http://getwise.info/about/SantaDeal

The Viral Marketing Giveaway 7 just launched, and for a limited time you can instantly download over $18,000 Worth of hand picked online money making and Internet marketing tools–software, ebooks, guides–without spending 1 penny! Grab them here:

Viral Marketing Giveaway 7

If your web site’s sales and conversions are not up to par, maybe one reason is those stale, dull graphical elements you are using. There is a new graphics package release out this week that can boost your web site’s responsiveness noticeably, and it is very reasonably priced, especially if you know where to get it. Best price I found was at Marketing Graphics Pro. Check it out.

There’s money to be made on eBay

Garage sales and flea markets are so 20th century.  Today, if you have stuff to peddle, sell it on eBay.  You’ll be joining thousands of other like-minded citizens who seek to make money selling their wares on the popular web site.  Since everyone is hip to the online selling gravy train, you’ll need to make your items stand out in order to make more money on eBay.

Size up the Competition

Before listing your items for auction, check out eBay’s Completed Items listings.  Here, you’ll see what products are up for sale, their prices, and how they are presented.  You might also get a better idea on how to title your product to produce a higher price.

Don’t overload the auction site with items.  You will make more money on eBay auctions if you sell a few items at the same time rather than overload the auction site. 

Describe Your Wares

You have limited space for product information so make your words count. In the auction title, avoid words such as “Look,” or “Wow.”  No one types in these words to do a search; use words that potential buyers will likely use do search for your product.

Be generous with information in the auction description.  Include any product details that buyers will find helpful.  Remember, a picture is worth a thousand words (or maybe  a thousand dollars!). A good, color picture is essential to catch the eye of a buyer.

Shipping News

Don’t tack on too high shipping/handling costs for your auctions.  While your aim is to make more money on eBay, sky high shipping fees may turn off buyers.  There’s always another seller who will give them a better deal.

Promote Your Wares

To help make more money on eBay, it helps to advertise your auctions on a personal web page.  Or, run an online store with links to your eBay auctions.  Send emails to subscribers notifying them of upcoming auctions. 

eBay Auction Support

eBay provides sellers with several tools to help them navigate the auction process.  Automated listing tools allows sellers to post additional listings without going through the “Sell Your Item” process every time.  With eBay’s Turbo Lister, you can sell your wares without having to visit the web site - and it’s free. 

If you are selling a very expensive item, it may be beneficial to purchase an auction upgrade from eBay.  These upgrades generate more potential buyers.  However, the cost of auction upgrades will eat up the profit on lower priced items.

The Right Stuff

Having unique, high quality items is another way to make more money on eBay.  Estate sales are great places to find specialty items such as antiques, vintage clothing, and jewelry.  You may also find a few nuggets from liquidators who purchase discontinued or last season’s merchandise from manufacturers and retailers. 

Sources

“Tips for Ebay Sellers:  How to Make More Money Off of Your Auctions,” (associatedcontent.com)

“How to Make Money on eBay,” (submityourarticle.com)

“How to Make More Money With Ebay’s Affiliate Program,” (bharatbhasha.com)

Can you get rich selling e-books?  While Bill Gates’ type of income isn’t guaranteed, you can earn you a very nice income selling e-books online.

E-books are electronic versions of printed material that can contain text, sound, and images.  The profit potential from selling them is high because start-up and operating expenses are very low.  The biggest expense is purchasing books for sale. 

You can earn even more money if you write some of your own e-books. Your writing skills don’t have to be stellar.  There are online sources that will take your research and craft an  e-book for you.  Some of these companies even take care of marketing, payments, and shipping.

Buying  e-books for Sale

You can purchase e-books from authors online.  eBay is another source for e-book buying.   Purchase e-books with resell rights.  This allows customers to sell the e-books they buy from you themselves thus providing an incentive for them to do business with you. 

Make sure the e-books you buy (or write yourself) are full of useful information and resources.  Some e-books are nothing more than ads and sales pitches for the writer’s products.  These “ad books” will turn off customers and decrease repeat business.

Do your research to determine what types of information people are seeking.  Getting rich selling e-books will depend on the topics covered, customer base, and marketing campaign. 

Before buying an e-book for resale, do an online search for the title.  If lots of web sites are selling the book, it’s probably a popular title and will be a good seller.  It also helps to sell e-books that cater to a specific market niche.  Search online forums and other group sites to locate potential target markets for niche titles.  Contact these groups with a short email inviting them to visit your site.  Offer an incentive such as 20% off first purchase to increase site traffic.

E-books about current trends or hot topics will generate more income.  Your income will really get a boost if you can spot the “next big topic” and write or purchase e-books to sell before the competition saturates the market. 

Marketing Extras

You can use a common template for your e-books’ web site or sell them on an existing site you already have. However, to stand out from the competition, create you own web site to sell e-books.  Always add new titles to your stock to keep old customers coming back and to attract new ones.  Use email to notify customers of new titles and special sales.  Offer discounts on slow moving titles.

Affiliate programs are another way to get rich selling e-books.  The affiliate pays you a commission for his or her e-books you sell.  To earn extra cash from e-books you write, start your own affiliate program.

There are plenty of online and print books that will help you learn how to get in on the e-book sales bandwagon.  A good place to begin reading is “Make Your Knowledge Sell,” by Ken Evoy and Monique Harris.

Sources

“About Making Money with E-Books,” (about-the-web.com)

“Make Money Selling Ebooks,” (christianet.com)

“Make Money Selling Ebooks,” (homebusinessmag.com)

“Is Your Dog Selling eBooks Too?,” (marketingsource.com)

Traffic on the freeway is bad.  Traffic on the Internet is good.  With over 60 million web sites on the Net, you need a solid strategy for steering customers to your home business web site.

Search Engines

Search engines are the yellow pages for a home business web site.  Over 80% of Internet surfers use search engines to find information on the web.  To get the most traffic to your site, list with the big search engine players Yahoo, Google, and MSN.  Smaller search engines also get results from the big three so you’ll be covered in case customers visit less popular engines.

Looking Good

Your home business web site can be simple or complex but it must be functional and attractive.  Make sure your site does what it is supposed to do - provide customers with concise, useful information about your product or service.  Be wary of making things too complicated.  The site should be easy to navigate or customers will look elsewhere.

Your home business web site should also look professional, not cheap.  If you aren’t design savvy, spend money on a good web designer.  The investment will pay off by attracting more people to your web page.

On-line Ads

The Internet has many sites where you can list your home business web site for free.  To guarantee the greatest exposure, place your ad on several (20 or more) sites and repeat the process every month.

Banner advertisements can be as effective as TV spots in increasing customer awareness of your business.  A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service.  Try participating in a banner exchange program such as LinkExchange that connects your home business web site to other company sites that have similar customer bases.

Affiliate programs offer an excellent opportunity to promote your home business web site.  Affiliate businesses post links to your web page on their sites.  You pay them a commission or set fee based on the amount of traffic sent to your web site.  Pay arrangements vary and can be based on the number of people who visit your site or the number of customers who purchase your product.

Bloggin’ It

Bloggers are the hot new information medium.  Getting them to write about your home business web site is an excellent way to gain exposure to potential customers. 

Technorati Blog Directory provides a listing of blogs by industry.  Do your research here to determine which blogs might be interested in writing about your business.  Send a short, personal email to a few blog writers describing your web site and asking the blogger to write about it.  Offer the writer something in return, for example, free product or a link back to his blog on your web site.

Off-line Ads

Cruising Down the Highway

Your car is a moving billboard for a home business web site.  Window decals and bumper stickers are inexpensive ways to get the word out about your web site.  Spend a few extra dollars for a personalized license plate with your web address.

Old Media Standby

Regardless of what the bloggers say, people still read the printed page.  Run ads in the classifieds of large and small papers, trade magazines, and free weeklies.  Your choice of print media will depend on the product or service offered and whether you do business locally or nationwide.

Sources

Gaebler Ventures, “Advertising on the Web” (gaebler.com)
Data Synthesis, “Internet Solutions for Today” (ictks.com)
“Top Ten Ways to Promote your Website” (agora-business-center.com)
“Using Blog PR to Promote Your Site” (sitepronews.com)

If you are new to the internet world you are not alone.  There are a lot of people who are not too familiar with the internet, but want to join in on the profits that are available.  If this sounds like you one of the most important things that you will need to learn is how to promote your web site. 

When it comes to promoting your web site there are many options available to you.  The good thing is that a lot of them are free of cost, or will only set you back a few dollars.  But at the same time there are also a lot of ways that you can promote your web site that will cost you quite a bit of money.  But either way, if you learn what you are doing you will be able to get the word out about your web site.

As far as free web site promotion is concerned, one of the best things that you can do is join in on the discussions that are taking place at some of the online forums.  For instance, if your new web site is targeted towards the clothing industry, you will want to find forums that discuss this topic.  When talking with others you can run ideas past them, and also market your new web site to them.  Make sure that you add your web site to your forum signature.  This way, every time you make a post anybody that reads it will be able to click on your link.  Believe it or not this will drive plenty of traffic to your site.

Another low cost way to promote your web site is to submit articles to article directories.  This can be done in a matter of minutes.  All you have to do is write an article that coincides with your web site, and then submit it to directories.  In addition, you will be able to add an author’s resource box after the article.  This again will allow readers to click on your link and head straight for your site.  Over time different article directories will pick up on your articles.  In turn, your links will begin to show up all over the internet, which of course means more traffic directed to your web site.

Overall, web site promotion is something that you will want to learn about early on.  But do not let this scare you away.  There are many ways that you can promote your new web site to the internet world.  With a bit of research, patience, and determination, you will be successfully promoting your web site.  And with successful promotion comes traffic and profits!  And isn’t this what everybody wants?

Many of my readers may already own a health-related blog or may be contemplating starting a website related to diet, weight loss, or nutrition information.  After all, diet and nutrition are always popular topics, and many home businesses or work at home on the internet situations promote or advertise products having to do with weight loss or nutritional supplements. A new service has become available that provides original private label rights articles in this diet and nutrition niche on a monthly basis at an affordable price.  The articles are perfect for blog publishing or other web content uses, and the overall project is overseen by a physician concerned with quality content.  If this niche interests you, don’t miss checking it out early before the competition catches on.  Just go to http://www.diet-nutrition-article-niche.com/ for more info on these private label rights articles for the diet & nutrition niche.